Case Study: EKM achieves increased conversions and customer trust with Trustpilot

Building online review trust, A big challenge with big rewards

EKM, the UK’s largest hosted eCommerce provider, faced the common online retail challenge of building customer trust without face‑to‑face interaction. With shoppers increasingly relying on reviews (Econsultancy reports 61% read reviews before buying), establishing credibility online was essential to drive conversions and compete in a crowded market.

EKM implemented and actively manages a Trustpilot review page, giving shoppers a visible, trusted reference and the team measurable insights into customer sentiment. The move lifted conversions, improved staff morale through public customer recognition, and provided analytics to track and improve review trends—helping EKM and its clients build stronger online trust.

EKM

Nick Kane

Marketing Executive