Case Study: Bookbyte achieves a 7.16% conversion increase and 13.87% revenue growth with Trustpilot reviews

Bookbyte proves reliability with reviews

Bookbyte, founded in 1999, provides college students with affordable used textbooks online and a marketplace for selling past-semester books. Facing rising PPC costs, growing social expectations, and increased competition from new entrants and national retailers, Bookbyte needed a way to differentiate and demonstrate reliability to prospective customers.

In August 2013 Bookbyte integrated Trustpilot reviews on its US homepage and A/B tested against international pages as a control. The move yielded 3,000+ reviews, a Top‑3 category ranking on Trustpilot, a 7.16% lift in e-commerce conversion on pages with reviews and a 13.87% increase in revenue versus the control group; site performance also improved. Trustpilot’s automated feedback service streamlined review collection, boosted Bookbyte’s TrustScore and provided the social proof that helped the company stand out.

Bookbyte

Thomas Pittman

Marketing Manager