Case Study: Bamboo boosts onsite conversions and builds customer trust with Trustpilot

Bamboo uses Trustpilot to motivate their teams and stand out in the competitive consumer lending market

Bamboo is an online direct lender offering unsecured personal and guarantor loans that operates in a competitive, often‑mistrusted industry. To stand out and demonstrate transparency, Bamboo needed third‑party verified customer reviews that shoppers could find easily and that would give a balanced view of the customer experience while helping the team identify pain points.

Bamboo partnered with Trustpilot and added a responsive TrustBox to their quote page, showcasing recent five‑star reviews and driving social proof onsite. The program generated 300+ reviews and a 9.5/10 “Excellent” rating, and helped Bamboo increase onsite conversions month‑over‑month and reduce bounce rate by 5.73% while providing actionable feedback to improve service and motivate teams.

Bamboo

Antonietta Gonzalez

Digital Marketing Manager