Case Study: SpareFoot improves customer experience and increases conversions with Trustpilot

At SpareFoot reviews are the motivation

SpareFoot, founded in 2008, is an online marketplace for self-storage with listings at over 6,500 U.S. facilities. The company needed to capture reliable feedback about the SpareFoot experience itself—not just individual storage facilities—to build trust, inform the product roadmap, and push insights to customer service, engineering, and other stakeholders.

SpareFoot implemented Trustpilot to collect and publish reviews and integrated the API into internal dashboards, Salesforce case workflows, and team recognition programs. Reviews now feed product decisions, motivate staff through weekly highlights and leaderboards, boost homepage conversions and Google Seller Ratings, and have helped the company amass 10,000+ reviews and a 9.3 TrustScore.

SpareFoot

Josh Lipton

VP of Technology