Case Study: Staples Europe boosts customer trust and lifts TrustScore to 8.0 with Trustpilot

6 Ways Staples displays social proof throughout their purchase journey

Staples, a global leader in office supplies with wholly‑owned operations across 21 European countries, faced the challenge of connecting personally with customers and building trust as buyers shifted from in‑store to online. They needed a simple way to have genuine dialogues, resolve issues, and embed credibility throughout a competitive digital purchase journey.

Staples adopted Trustpilot’s open, third‑party review platform and automated review collection, making reviews public, verifiable, and easy to gather and respond to (with 1–2 star replies handled within hours). By surfacing reviews across Google Shopping ads, onsite widgets, social, email and print, Staples amassed over 2,000 reviews across 11 domains, raised their average score from 1.9 to 8.0 (Staples UK ~7.5), improved organic visibility and ad performance, and strengthened customer engagement and retention.

Staples Europe

Anna Domanskiy

Digital Operations Manager