Case Study: Vocatum boosts membership interest with authentic customer testimonials from Trustmary

Vocatum - Customer Case Study

Vocatum is an ordinary people’s gym (with locations in Oulu, Kempele and Pirkkala) whose memberships include a Personal Trainer. Wanting to present its unique service package through authentic customer voices, Vocatum engaged Trustmary to produce a customer testimonial video and three supporting articles.

Trustmary handled the project end-to-end—conducting on-site interviews at Pirkkala and delivering the video and articles with fast, clear communication. The materials showcased genuine customer experiences, earned strong internal praise, and produced tangible results: at least one new member explicitly said they joined because of the testimonials, demonstrating Trustmary’s effectiveness in driving interest and conversions.

Vocatum

Jyrki Kolmonen

Marketing Director