Case Study: LähiTapiola Savo achieves higher sales, stronger customer loyalty and greater visibility with Trustmary testimonial solutions

Lähitapiola - Customer Case Study

LähiTapiola Savo, a regional provider of non-life and life insurance as well as investment and savings services, wanted to highlight authentic customer experiences to support its positioning as a life security company and to strengthen marketing across print and social media. To meet this need, they commissioned video and text testimonials from Trustmary.

Trustmary delivered a comprehensive, flexible testimonial package—planning, production and advice on channel use—that was easy to implement and repurpose. The material has been used internally for staff feedback and in customer meetings, increased social media visibility, and, according to LähiTapiola Savo, boosted sales and customer loyalty; analytics also show high engagement (the testimonial text is read to the end). LähiTapiola Savo intends to continue working with Trustmary.

LähiTapiola

Jani Kaarivaara

Business Director