Case Study: Jalonom boosts customer feedback and reviews with Trustmary

Jalonom collects 2,000+ reviews in 6 months with Trustmary

Jalonom, a Finnish family business specializing in precious metal recycling and investment services, initially believed its customers would be unwilling to provide feedback due to the sensitive nature of their transactions. The company's challenge was to find out if collecting reviews was even feasible. To test this, they partnered with Trustmary and implemented its feedback surveys.

Trustmary's solution involved sending automated SMS surveys and placing NFC boards in service areas. This implementation yielded surprisingly strong results, collecting over 2,000 reviews in just over six months and achieving a Net Promoter Score of 81. The measurable impact for Jalonom included a 20-40% response rate, a significant increase in Google reviews, improved customer understanding, and higher employee motivation. Trustmary became an essential part of their customer journey.

Jalonom