Case Study: Eurokangas boosts purchase journey conversions by 38.52% with Trustmary

Eurokangas boosts purchase journey by 38.52% with Trustmary

Eurokangas, a Finnish retailer of textiles and sewing equipment, faced the challenge of measuring customer experience and building trust for its large e-commerce operation, which featured 80,000 different products annually. They wanted to use customer feedback to improve their online purchase journey and validate new services. To address this, they chose to work with Trustmary to implement customer surveys and collect reviews.

Trustmary provided a solution that automated the collection of customer feedback and showcased it on their website using review widgets. This implementation included automatically sending surveys after purchases and importing Google reviews for their brick-and-mortar stores. As a result, Eurokangas saw a 38.52% improvement in the purchase journey for its custom sewing service and now collects 300 new, high-quality reviews monthly, using the insights to validate new products and improve their services.

Eurokangas