Case Study: Elega achieves 14% more leads with Trustmary

Elega generates 14% more leads with Trustmary

Elega, a kitchen remodeling company, wanted to determine the most effective type of customer review for generating leads on their website. They partnered with Trustmary and utilized its A/B testing feature to compare the performance of shorter reviews against longer ones.

Trustmary implemented an A/B test on Elega's website, dividing traffic between a page with a widget showing shorter reviews and one with longer reviews. The test measured form submissions as the conversion event. The results showed that the version with longer reviews achieved a 3.2% conversion rate, which was 14% higher than the 2.8% rate from shorter reviews. This finding allowed Elega to generate significantly more potential clients simply by showcasing longer reviews.

Elega