Case Study: Destia humanizes communications and boosts recruitment with Trustmary employee testimonials

Destia - Customer Case Study

Destia, a Finnish infrastructure and construction company, wanted to humanize its communications by highlighting the people behind its projects and improving both internal and external messaging to support recruitment. To achieve this, Destia partnered with Trustmary to produce employee testimonial videos as a regular part of its communications strategy.

Trustmary implemented a refined testimonial video program—producing monthly employee stories—which made staff comfortable, aligned the content with the Destia brand, and was easy and fast to deliver. The Trustmary videos broadened Destia’s public image, strengthened internal familiarity and pride, evoked strong positive reactions from the communications team, and coincided with a sharp rise in recruitment rates.

Destia

Johanna Otranen

Communications Manager