Case Study: MotorK reduces bad leads with Trustfull lead verification

MotorK - Customer Case Study

MotorK, an online platform for car purchases, faced the challenge of identifying legitimate customer leads for its dealership network. Their simple request form was prone to fake or inaccurate submissions, causing dealers to waste time on unqualified prospects and hurting profitability. To address this, they partnered with Trustfull and implemented its lead scoring model to verify contact information.

Trustfull's API was integrated into MotorK's platform to analyze the digital footprint of each lead without disrupting the user experience. This solution allowed MotorK to send only verified, high-quality leads to its dealers. The partnership with Trustfull resulted in a 10% monthly reduction in bad leads and ensured that agents received 100% qualified prospects, significantly improving efficiency and strengthening dealer relationships.

MotorK

Francesco Sala

Head of DriveK