Case Study: Facile.it boosts conversions with Trustfull lead scoring

Facile.it - Customer Case Study

Facile.it, Italy's leading price comparison platform, faced the challenge of processing millions of monthly leads and wasting resources on low-quality or false inquiries. They struggled to manually identify and prioritize the most promising leads, which often resulted in lost conversions as potential customers turned to competitors. Trustfull provided a solution with its custom lead scoring model.

Trustfull implemented its API and a tailored scoring model to analyze digital footprints, allowing Facile.it to automatically prioritize high-quality leads. This solution resulted in a 43% increase in conversions and a 24% reduction in conversion time, enabling the company to focus its efforts on legitimate customers.

Facile.it

Ivano Cresto

Managing Director, Financial Products