Case Study: Cribl accelerates deal cycles and builds customer trust with TrustCloud

Cribl cuts questionnaire turnaround from 6 weeks to 2 days with TrustCloud

Cribl, a software company, faced significant challenges as its enterprise deals grew, with customer security reviews creating bottlenecks and slowing down sales. The process was scattered across teams, leading to inconsistent answers and difficulty proving the business impact of their customer assurance efforts. They turned to TrustCloud to operationalize customer trust and create a repeatable, sales-aligned program.

TrustCloud implemented its TrustShare portal and AI-assisted automation to provide a self-serve trust experience for customers, dramatically accelerating questionnaire turnaround from weeks to days. This solution enabled Cribl to showcase its security posture transparently and tie its compliance activities directly to revenue. As a result, customer assurance became a deal accelerant, involved in roughly 80% of closed deals, and the program's measurable impact was recognized by revenue leadership.

Cribl