Case Study: New England Journal of Medicine achieves faster compliance and stronger reader trust with TrustArc Cookie Consent Manager

NEJM's Success with TrustArc's Cookie Consent Manager

New England Journal of Medicine (NEJM) needed a global cookie consent tool that would actually work and meet compliance requirements, but its previous vendor, OneTrust, provided little support and left the implementation incomplete and non-compliant. NEJM turned to TrustArc for its Cookie Consent Manager to help manage cookie and tracker consent across its digital platforms.

TrustArc implemented an efficient, compliant consent setup with auto-scanning, auto-categorization, reporting, and hands-on guidance from a dedicated Technical Account Manager. The result was faster compliance, reduced internal burden, stronger privacy transparency for NEJM’s million+ global readers, and consistent branding across domains; according to NEJM, TrustArc’s support was “exactly as we hoped.”

New England Journal of Medicine

Sean McInnis

Data Protection Officer