Case Study: Integral Ad Science achieves responsible AI trust and compliance with TrustArc

How IAS is pioneering responsible AI in digital advertising

Integral Ad Science (IAS), a global ad tech company and leading media measurement and optimization platform, needed a way to validate that its AI and machine learning systems were responsible, transparent, and aligned with evolving global regulations. Processing 280 billion data points per day, IAS sought a framework to support proactive governance, transparency for external stakeholders, and assurance that its AI use was fair and sound. IAS turned to TrustArc for its Responsible AI certification.

TrustArc provided IAS with its Responsible AI certification, which aligns with major frameworks and standards such as the EU AI Act, OECD AI Principles, ISO 42001, and NIST AI RMF, while also leveraging TrustArc’s expertise to guide the independent audit process. As a result, IAS strengthened stakeholder trust through third-party validation and set up a foundation for long-term compliance with changing AI governance and privacy requirements, reinforcing its reputation as a responsible AI leader.

Integral Ad Science

Kevin Alvero

Chief Compliance Officer