Case Study: Music Corporation Company achieves global privacy compliance and automated rights requests with TrustArc

Building customer trust to drive business results

Music Corporation Company, a multinational consumer electronics business, needed a better way to manage data subject access requests and stay compliant with rapidly changing privacy laws such as GDPR and CCPA. As the company used ad retargeting on its site, it also needed a customer-friendly way to handle cookie consent and privacy requests without adding heavy manual work for its internal teams.

Using TrustArc Individual Rights Manager, Music Corporation Company automated rights-request intake, identity verification, and compliant response handling, while also deploying opt-in/opt-out cookie banners and geofencing to match regional privacy requirements. TrustArc helped the company maintain compliance, improve transparency with customers, and reduce manual effort so the team could focus on its core music business.