Case Study: Ataboy achieves 2M+ organic reach with TRUST Collective

Ataboy boosts Instagram engagement 525% with TRUST Collective

Ataboy, a design-led content studio, faced the challenge of launching a self-funded campaign to reposition itself as a one-stop creative solution and spotlight its director. They enlisted TRUST Collective to help promote their original film series, "A Portrait Of An Athlete."

TRUST Collective implemented a hyper-focused organic social media and PR campaign that leveraged the film's celebrity talent and local NYC influencers. The effort resulted in nearly 1 million Instagram accounts reached and a 525% increase in engagement for Ataboy, while PR generated over 1.3 million unique story impressions for a total organic reach exceeding 2 million.

Ataboy