Case Study: West Michigan Policy Forum drives voter engagement with Truscott Rossman

West Michigan Policy Forum boosts email subscribers 82% with Truscott Rossman

The West Michigan Policy Forum, a pro-business policy organization, faced the challenge of mobilizing like-minded individuals across the state who were too focused on running their own businesses to engage with policy issues. They partnered with the vendor Truscott Rossman to launch a digital campaign to educate and connect with this audience.

Truscott Rossman implemented a targeted digital effort called the Wavemakers campaign, which used paid advertising and email campaigns to reach key zip codes. This solution resulted in an 82% increase in email subscribers, over 27,000 page views, and more than 5 million impressions. The campaign successfully helped expand the Forum's audience to activate a broader coalition on policy issues.

West Michigan Policy Forum