Case Study: Triumph strengthens dealer relations and boosts online revenue with TruPresence

Strengthening Dealer Relations with Localized eCommerce

Triumph Motorcycles Ltd, the largest British motorcycle manufacturer, needed an updated website for its dealer network that could support emerging eCommerce trends, integrate supply chain logistics for U.S. and Canadian markets, and serve both B2B dealers and direct-to-consumer customers through one flexible online channel. The company also needed local-level content control and product flexibility across its online marketplace. TruPresence provided a localized eCommerce solution with local attribution.

TruPresence deployed a unified eCommerce platform first in the U.S. and French-Canadian markets, then expanded it with location-specific page building, flexible layouts, and dealer-level attribution tools tied to online orders. The solution integrated with UPS Logistics, eBay, and Amazon Marketplace, while also supporting sales of parts, accessories, clothing, and merchandise. As a result, Triumph and TruPresence enabled over 200 North American dealers to service online orders, increased mobile traffic by 45%, and grew online revenue by 23%.

Triumph