Case Study: Bristol Myers Squibb accelerates website launch speed with TruPresence

Accelerating Speed to Market with Simple Website Management on Salesforce

Bristol Myers Squibb, a global life sciences company, needed a faster, less technical way to launch and manage multiple brand websites for each new drug, including sites for healthcare professionals, regulations, and customers. It was working with agencies to manage Salesforce-based websites and needed a platform it could control in-house. TruPresence, using its Advanced Portals on Salesforce and fully native Salesforce CMS app, provided the needed solution.

TruPresence implemented a native Salesforce CMS that inherited Salesforce scalability, security, workflows, and governance while keeping all data inside Salesforce. After 8 weeks of setup and training, Bristol Myers Squibb was able to deploy sites on its own, reducing implementation costs and speeding time to market. The solution also helped the company manage 200+ websites more efficiently, maintain compliance for regulated content, and publish dynamic content across digital channels, mobile, social, and more.

Bristol Myers Squibb