Case Study: Siigo reduces video creation time by 30% with Trupeer

How Siigo scaled Client Onboarding with Personalized Demo videos

Siigo, a leading Latin American provider of cloud-based accounting software for over 1.2 million SMEs, faced significant challenges in scaling its client onboarding. The company needed to create personalized training and demo videos that resonated with diverse Spanish dialects and local business cultures across different countries. Their traditional process was time-consuming, resource-heavy, and resulted in inconsistent content, creating a bottleneck for expansion. To address this, Siigo turned to the vendor Trupeer for a solution.

By implementing Trupeer's AI-powered platform, Siigo was able to rapidly generate localized video content from central operations. The solution provided automated translations and cultural adaptations, allowing for the efficient creation of market-specific materials. This partnership with Trupeer resulted in a 30% reduction in video creation time, significantly faster deployment across regions, and improved user engagement and adoption rates due to the more relevant and personalized content.

Siigo

Libia Amparo Osorio Rodriguez

Director of Loyalty and Customer Experience