Case Study: Stori increases contactability by 150% with Truora and WhatsApp

Stori increases contactability by 150% with Truora

The fintech company Stori faced challenges in its collections department, aiming to improve recovery rates, simplify customer communication, and contact more customers in less time. To address this, they partnered with vendor Truora and used their Customer Engagement product for a solution.

Truora implemented automated conversational chatbots via the WhatsApp Business API. This solution allowed Stori to design personalized messaging flows and launch massive collection campaigns. As a result, Stori increased its contactability by 150%, saved 80% of time for collection agents, and achieved a 16% increase in the recovery of overdue accounts.

Stori