Case Study: Cooperativa Fincomercio strengthens customer loyalty with Truora

Cooperativa Fincomercio boosts digital engagement 10x with Truora

Cooperativa Fincomercio, a financial cooperative in Colombia, sought to enhance associate loyalty and engagement through its digital channels while ensuring a seamless user experience. To meet this challenge, Fincomercio partnered with Truora to integrate its identity validation solutions, including document validation and facial recognition.

By implementing Truora's facial biometrics and validation solutions, Fincomercio automated key processes such as registration, digital credit applications, and password renewals. This integration resulted in a 74% user conversion rate, over 1,500 loans placed monthly, and 36,000 risk-protected transactions each month. The solution from Truora significantly strengthened customer loyalty and made the digital channel one of the most widely used by its associates.

Cooperativa Fincomercio