Case Study: Zacks Investment Research achieves doubled reach and timely stock alerts with Trumpia

Zacks Investment In Trumpia Pays Dividends

Zacks Investment Research, a stock research firm that provides stock tips and recommendations, relied solely on email to alert subscribers. They needed a way to complement email with a more immediate, attention-grabbing channel and sought an SMS API that could scale to large volumes of messages.

Zacks integrated Trumpia’s SMS API into their messaging system, enabling them to send over 30,000 texts in a month (about 1,500 per workday). The SMS channel delivered timely, device-agnostic alerts that effectively doubled their reach and drove strong, positive customer response.

Zacks Investment Research

Tim Pendell

Senior Project Manager