Case Study: YMCA achieves better parent engagement and class attendance with Trum.pia

YMCA reaches 400+ parents with Trum.pia text messaging

The YMCA of Greater Grand Rapids faced a challenge in contacting parents for a healthy lifestyle program and needed to boost attendance at their free exercise classes. They turned to Trum.pia's text messaging service for nonprofits to improve their communication.

Trum.pia's solution enabled the YMCA to send multiple weekly text messages to over 400 parents and participants. The organization reported the platform was highly effective, specifically praising the dedicated representative support and available resources that helped enhance their campaigns.

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