Case Study: YMCA of Greater Grand Rapids boosts class attendance and parent engagement with Trumpia SMS

YMCA of Greater Grand Rapids Uses a Healthy Dose of Trumpia

The YMCA of Greater Grand Rapids, a nonprofit focused on youth development and healthy living, launched a program to teach parents about healthy diets and exercise but struggled to reach those parents and boost attendance at free exercise classes.

Using Trumpia’s SMS platform, the YMCA began sending multiple weekly texts to 400+ parents with recipe ideas, activity reminders, and encouragement to eat more fruits and vegetables, later expanding to class reminders and cancellation notices. Responses have been strong, the program was scaled up, and staff praised Trumpia’s effectiveness and hands-on support in improving their outreach.

Ymca

Megan Streeter

Data Specialist