Case Study: UW Higher Education Location Program engages 22,500+ students with Trum.pia SMS automation

UW Higher Education Location Program reaches over 22,500 students with Trum.pia

The customer, the UW Higher Education Location Program (UW HELP), serves as the information hub for the University of Wisconsin System. Their challenge was to find a better way to communicate with and engage thousands of prospective students throughout the college application process, moving beyond generic mass notifications.

The vendor, Trum.pia, provided its SMS marketing platform to implement automated, personalized campaigns. This solution sent individualized reminders and information based on student interests and qualifications. Using Trum.pia, UW HELP successfully engaged over 22,500 students, ensuring they received timely registration and scholarship details and building a loyal following with a tremendous return on investment.

UW Higher Education Location Program