Case Study: UW HELP engages 22,500+ students with automated SMS using Trumpia

UW Help engages thousands of students via SMS

UW Higher Education Location Program (UW HELP) is the information hub for the University of Wisconsin System, helping prospective and current students find the right campus and access college guidance. Faced with low engagement from email, a need to boost FAFSA and scholarship applications, and a desire to automate communications so staff could focus on advising, UW HELP sought a faster, more student-preferred channel.

They chose Trumpia to deliver automated, segmented SMS campaigns with mobile keyword opt-ins and landline texting for one-on-one counseling using the office number. The solution enabled individualized reminders instead of generic mass messages, improved counselor-student accessibility, and reached more than 22,500 students — increasing engagement while freeing staff to concentrate on student support.

UW HELP

Randy Parvin

Senior Student Services Coordinator