Case Study: Science of Parenting achieves instant notifications for new blog posts with Trumpia

University Extension program increases blog traffic through mass texting

Science of Parenting is an Iowa State University Extension and Outreach blog that shares research and resources to help parents. Because new articles are published roughly once a week at unpredictable times, readers didn’t know when to check back and the program needed an effective way to alert subscribers whenever a new post went live.

Trumpia implemented a mobile keyword—SCIPARENT—so readers can text to subscribe, and Science of Parenting promoted the keyword on the blog, social channels and through parenting networks. Subscribers now receive instant text notifications whenever a new article is posted, ensuring timely reach; staff found Trumpia’s onboarding helpful for getting the program running and plan to explore more advanced features.

Science of Parenting

Lori L. Hayungs

Human Sciences Specialist