Case Study: InJoy achieves 10,800+ opt-ins and broader reach to young parents with Trumpia

Trumpia’s consulting team helps InJoy reach more young parents

InJoy Health and Education produces evidence-based pregnancy and early childhood videos distributed through more than 15,000 partners, but struggled to reach young parents with traditional print collateral. Because their audience prefers texting, InJoy needed a new way to drive traffic to their videos and grow opt-ins.

Trumpia’s account managers implemented mobile keywords, weekly texts with direct links to videos and app downloads, and ongoing consulting to improve engagement. Since launching with Trumpia, InJoy has gained over 10,800 opt-ins, expanded its reach to more young parents, and credited Trumpia’s depth of features and hands-on support for the results.

InJoy

Thor Leach

Technology Development Manager