Case Study: Super One Foods achieves 9.5x higher coupon redemptions and 6,845+ mobile subscribers with Trumpia

Super One Foods implements digital coupons with a redemption rate 9.5 times higher than that of print coupons

Super One Foods, a regional grocer operating more than 30 supermarkets across four states, wanted to reach a nearby college market of about 15,000 students who were unlikely to engage with traditional print ads and coupons. To better connect with younger shoppers, Super One upgraded select stores with Trumpia’s digital marketing tools.

Using Trumpia, Super One launched a text-to-join program with in-store iPad kiosks, signage, and a keyword for dorm sign-ups, then expanded from a pilot store to eight additional locations. The campaign grew the contact database to more than 6,845 mobile numbers, produced a digital-coupon redemption rate 9.5 times higher than print, generated 1,645 views of online ads linked from texts, and enabled branch-specific distribution lists for locally relevant promotions.

Super one foods

Andy Bakker

Store Manager