Case Study: Michael C. Fina achieves 100% participant engagement and nearly $25,000 raised with Trumpia SMS scavenger-hunt platform

SMS Mobile Scavenger Hunt Drives Successful Event For a Great Cause

Michael C. Fina, a family‑owned luxury jeweler on Fifth Avenue celebrating 75 years in business, partnered with Tacori to host the "Diamond Dash: Dash for a Diamond & a Cure" scavenger hunt to benefit The Leukemia & Lymphoma Society. The one‑day, 15‑location event required a reliable, easy‑to‑use platform to deliver real‑time clues and collect participant responses via mobile while handling registrations and in‑event notifications.

They used Trumpia’s shared short code (69302) and 15 unique keywords with automated SMS responses that delivered anagram letters and guided teams to the final prize. The campaign registered over 300 mobile numbers, connected with 343 participants, achieved a 100% engagement rate among attendees, raised nearly $25,000, secured all keywords, and produced detailed analytics on subscriber activity, keyword participation and opt‑outs.

Michael C. Fina