Case Study: Skullcandy boosts event engagement with Trum.pia

Skullcandy - Customer Case Study

Skullcandy, a new Trum.pia customer, wanted to promote its presence at the US Open of Surf in Huntington Beach and drive engagement with a mobile keyword campaign. The company used Trum.pia’s shortcode-based messaging service to advertise its keyword and reach event attendees with a giveaway and banner campaign.

Trum.pia helped Skullcandy launch a highly visible promotion featuring a large aerial banner that directed people to text “SKULL” to 69302. The campaign boosted brand visibility at a crowded event with thousands of attendees, creating strong exposure for Skullcandy’s mobile marketing message.

Skullcandy