Case Study: NHN Entertainment increases game downloads and gains 920+ opt-ins in under a month with Trumpia

NHN Entertainment increases game downloads by embedding links into keyword auto-responses

NHN Entertainment, a leading internet content provider that develops dozens of desktop and mobile games, needed to diversify how it drove game downloads and more effectively direct customers to game download sites.

Using Trumpia’s mobile keyword tool and auto-responder, NHN rapidly collected opt-ins (over 920 in under a month) and embedded direct download links in the automated replies, streamlining the path from contact to install. The campaign boosted responses and productivity, increasing game downloads and prompting NHN to explore additional Trumpia features.

NHN Entertainment

Scott Park

Vice President of User Acquisitions and Strategy