Case Study: NHN Entertainment increases game downloads with Trum·pia

NHN Entertainment boosts game downloads with Trum.pia, collecting 920+ opt-ins in under a month

NHN Entertainment, a leading internet content service provider specializing in online games, sought to diversify its strategy for generating game downloads and directing customers to its download sites efficiently. They partnered with the vendor Trum.pia and utilized its mobile keyword tool with auto-responders to address this challenge.

Using Trum.pia's solution, NHN Entertainment created mobile keywords with auto-responders to rapidly gain consumer opt-ins, collecting over 920 in under a month. This strategy allowed them to embed links directly into keyword responses, which significantly increased the number of game downloads in a short amount of time. The vice president of user acquisitions stated that the response and productivity were better than expected since implementing Trum.pia.

NHN Entertainment