Case Study: Mustang Heritage Foundation enables real-time fan voting with Trum.pia

Mustang Heritage Foundation uses Trum.pia to run 20-keyword text-to-vote contest

The Mustang Heritage Foundation, a nonprofit that helps adopt out wild mustangs and burros, faced a challenge in engaging live event audiences and collecting real-time votes for competitions like the Extreme Mustang Makeover. Their previous methods, such as judging by applause, left fans unsatisfied. They needed an organized and interactive system to facilitate voting and improve fan satisfaction.

Using Trum·pia's mobile keyword technology for a text-to-vote campaign, the foundation allowed attendees to vote by texting a keyword for their favorite mustang. This enabled real-time tallying of results during their biggest event. Trum·pia's solution provided an organized way to gather live feedback from a scattered audience, directly addressing the prior dissatisfaction and improving the engagement and perceived fairness of the competition voting process.

Mustang Heritage Foundation