Trum.pia
104 Case Studies
Case Study: Michael C. Fina raises $25,000 for charity with Trum.pia's SMS scavenger hunt platform
A Trum.pia Case Study
Michael C. Fina raises $25,000 with Trum.pia
The customer Michael C. Fina, a family-owned jewelry and retail destination, partnered with the jewelry brand Tacori to host a charity scavenger hunt. Their challenge was to find a reliable, easy-to-use platform to manage mobile engagement and deliver real-time results for their "Diamond Dash" event benefiting The Leukemia & Lymphoma Society.
The solution implemented by Trum·pia utilized SMS software and a dedicated short code to register participants and manage 15 unique keywords for scavenger hunt locations. Over 300 people registered via mobile, and Trum·pia's platform facilitated the entire event. This successful campaign helped Michael C. Fina raise $25,000 for charity.
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