Case Study: Mercer Area School District achieves rapid, attention-grabbing emergency alerts with Trumpia

Mercer Area School District uses Trumpia to send attention-grabbing critical alerts

Mercer Area School District, a small K–12 district in Mercer County, PA, needed a faster, more reliable way to reach parents, students, faculty, and staff during critical incidents—emails were too slow and phone calls too time-consuming to contact everyone quickly.

They implemented Trumpia’s text-messaging platform with opt-in enrollment during registration, achieving strong parent adoption. In emergencies—most notably a bomb-threat evacuation—the district sent immediate alerts and updates to families (and even alerted a local newspaper first), resulting in much faster, more effective critical communication and improved safety response.

Mercer Area School District

Ronald Rowe

Superintendent