Trum.pia
104 Case Studies
A Trum.pia Case Study
The customer, McConnell Air Force Base, faced the challenge of low attendance at on-base events and underutilized recreational facilities. Their marketing team needed a better way to engage with service personnel and their families to grow their contact list. They turned to the vendor Trum.pia for a text messaging solution.
Trum.pia implemented a text messaging service to help the base connect with its community. The solution was highly successful, drastically exceeding the goal of 100 new subscribers by acquiring over 500. This led to increased event attendance and better utilization of the base's facilities.