Case Study: Katch achieves 15% lead conversion with Trumpia's automated SMS solution

Katch Uses SMS to Help Their Insurance Provider Client Achieve A 15% Conversion Rate From All Leads

Katch, an award‑winning software and marketing agency that helps brands engage and monetize website visitors, managed messaging for an insurance provider that was overwhelmed by a large volume of inbound customer emails. The high message volume made organizing, categorizing, and responding slow, leading to long response times and missed opportunities.

Katch first tested SMS and then implemented Trumpia’s automation to automatically sort leads by gender, DOB, zip code, state, household size, and opt‑in date and deliver targeted one‑time and sequenced lifecycle messages. Running over 60 distribution lists (6,000–300,000 contacts each), the solution sped turnaround, enabled near‑real‑time re‑marketing with minimal staff, and achieved a 15% conversion rate from all leads.

Katch

Adrian Nam

Senior Marketing