Case Study: Jamba Juice achieves a 10% increase in store traffic with Trumpia

Jamba Juice of Bakersfield used mass SMS and QR code campaigns to increase store traffic by 10%

Jamba Juice Bakersfield, which owns and operates four Jamba Juice locations in central California, faced the common SMB challenge of driving local foot traffic with a lean marketing budget and no experienced marketer. Competing for customers locally, they needed a fast, cost-effective way to reach residents and increase in-store visits.

Using Trumpia, they ran mobile and social campaigns — including a keyword opt-in ("Jamba" to 99000), POS signage, and social promotion — that delivered an immediate free 16 oz smoothie coupon on opt-in and regular offers 1–2 times per week (BOGO, 20% off). Over about two months the program grew their database to over 1,000 contacts and increased in-store traffic by 10% across all four stores.

Jamba Juice

Brett Thomas

Owner