Trum.pia
104 Case Studies
Case Study: Jack’s Surfboards drives $6,000 in event sales with Trum·pia
A Trum.pia Case Study
Jack’s Surfboards drives $6,000 in sales in 5 hours with Trum.pia
Jack's Surfboards, a retailer with multiple store locations, faced a challenge in managing its customer email list and targeting communications. Before using Trum.pia, it could only capture customer data at the point-of-sale and struggled with list management, tracking response rates, and segmenting its audience by store location and whether customers were local or out-of-town.
Using Trum.pia's system, which includes its Smart Targeting feature, Jack's Surfboards improved its ability to capture and automatically enroll customers into its database. This solution enabled the company to better target its messages. The result was a highly successful event that drove a wave of customers and generated $6,000 in sales within just five hours.
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