Case Study: HighFive Frozen Yogurt achieves location-based promotions and 10,000+ mobile opt-ins with Trumpia

High Five Frozen Yogurt Beats the Heat with Trumpia

HighFive Frozen Yogurt, a Florida-based self-serve yogurt chain with multiple locations, needed a reputable, legally compliant text-marketing platform that could send messages and coupons, capture contact information, and segment customers by store so each branch could market independently.

Trumpia provided mass texting and coupon capabilities plus separate contact databases for each location by assigning unique text-to-join keywords and sorting customers by the keyword they used to opt in. This approach let branches run targeted promotions, helped HighFive collect over 10,000 mobile numbers, and quickly move product during promotional windows—even in challenging situations like hurricanes.

HighFive Frozen Yogurt

Amy Moler

Marketing Director