Case Study: Morelli Fit achieves record Black Friday sales and $180K revenue boost with Trumpia

Health and fitness company Morelli Fit sets sales record with Trumpia

Morelli Fit, founded by certified trainer Michael Morelli Jr. and creator of HIIT Max™, is a health and fitness brand on a mission to positively impact 1 million lives. With over 5 million social followers and nearly 90% of sales coming from mobile, the company needed a way to convert its large social audience into paying customers via a reliable texting solution.

Using Trumpia’s Business Plan, Morelli Fit launched mobile keywords, text-to-win campaigns, and promotional SMS to grow engagement and drive purchases. The campaigns helped generate almost $70,000 during a Black Friday event and have produced an overall sales lift of more than $180,000.

Morelli Fit

Fredy Hernandez

Social Operations