Case Study: Hankook Tires achieves scalable, real-time delivery coordination with Trumpia's SMS API

Hankook Tires uses text to seamlessly coordinate shipments between their delivery drivers and customers

Hankook Tires, a leading tire manufacturer that distributes to over 400 independent dealers and 3,000+ retail locations across the U.S. and Canada, needed a reliable way to coordinate multiple simultaneous deliveries. They identified SMS as the most effective channel for real‑time notifications but required a system that could scale to thousands of texts per month to keep truck drivers and customers informed.

By integrating Trumpia’s API into their platform, Hankook implemented a cost‑effective, straightforward SMS solution that scaled to meet a 2,000‑texts/month requirement. The integration automated alerts to truckers when shipments were available and notified customers when orders were ready or on the way, improving delivery coordination and timely communication.

Hankook Tire

Jonathan Shin

Web Application Developer Associate