Trumpia
71 Case Studies
Case Study: Gospel Truth Magazine achieves 10,000 SMS opt-ins in 30 days with Trumpia
A Trumpia Case Study
Gospel Truth Magazine collects over 10,000 contacts in a month, to which they send promotions and alerts
Gospel Truth Magazine (GTM), a gospel music media brand with print, radio, TV and online properties, wanted to grow its subscription base and increase engagement for promotions, sweepstakes and music news. They needed a push-marketing channel to build loyalty and deliver timely, personalized communications directly to readers’ mobile devices.
GTM used Trumpia’s SMS platform with keyword opt-ins (e.g., Believe, Truelove, LonnieH) on short code 69302, promoted via social media, flyers and custom sign-up pages, and ran automated replies plus mobile voting contests. The campaign yielded 10,000 opt-ins in 30 days, enriched GTM’s database, and enabled targeted mobile promotions and integrated multimedia outreach for future campaigns.
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