Case Study: Goodwill achieves rapid database growth—nearly 400 sign-ups—with Trumpia's mobile keyword and OSP solution

Goodwill doing more than ‘Good’ with Trumpia text campaign

Goodwill Industries of Middle Tennessee wanted a fast, measurable way to promote discount promotions and upcoming events while rapidly growing its customer database. The challenge was to make it easy for customers to opt in to deals and drive in-store savings with a minimal-friction signup.

They used Trumpia’s marketing platform—customers text the keyword "Goodwill" to shortcode 96362 or sign up via a customized Online Sign‑Up Page, with the campaign promoted on Facebook and Twitter. The SMS/MMS campaign went live and, in just a few days, nearly 400 people had signed up to receive "Good Deals," creating an immediate opt-in audience for future promotions.

Goodwill