Case Study: Gold’s Gym International boosts client retention and drives new sales with Trumpia

Gold’s Gym International - Customer Case Study

Gold’s Gym International, the original “Mecca” of fitness with more than 600 locations worldwide, needed a way to promote its services and drive member engagement. The company turned to Trum.pia and its SMS mobile campaign tools, including a mobile keyword and premium shortcode, to support its marketing efforts.

Trum.pia helped Gold’s Gym launch a text-to-join campaign using “GOLDS” to 99000, backed by print ads offering a free health assessment, personal training session, Biotronic Power Plate session, or group fitness class. The result was a new mobile promotion designed to increase client retention and bring in new sales, with the campaign quickly going live and already being used in advertising.

Gold’s Gym International