Trum.pia
71 Case Studies
Case Study: Takers achieves a hugely successful mobile giveaway campaign with Trumpia Mobile Keyword Technology
A Trum.pia Case Study
Famous Rapper T.I. Embraces Mobile Marketing and Trumpia's Mobile Keyword Technology
Takers, the Sony Pictures movie, needed a way to boost awareness and drive entries for a mobile giveaway and private screening promotion. Using Trum.pia’s mobile keyword technology and shortcode 69302, the campaign was amplified through T.I.’s social channels and official website to reach fans.
Trum.pia’s solution let Takers promote a simple text-to-enter contest across Twitter, Facebook, and the web, making the promotion easy and interactive for fans. The result was thousands of entries, making the Trum.pia mobile campaign a huge success and demonstrating strong engagement and measurable response.
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